"Well, of course the general idea was dreamed up by the advertising agency and so my job was to realize that. And we down to Lubbock, Texas, usually and onto a ranch and we would pick cowboys who looked the part and photograph them under dramatic situations - rounding up wild horses or running through streams and then reaching in and taking a drag on a cigarette."

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As a John Kerry supporter, I wanted to send him a check. But then it occurred to me that most of that money would end up in the hands of advertising agencies and television networks. And the money would be used to create deceptive commercials that flatter our point of view and shade the facts our way. And I wasn't comfortable with that. But on the other hand, that's how the game is played. You're always grappling.

— George Meyer