"Our clothing, our food, our household furnishings - all could be much simpler than they now are and at the same time be better looking"

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Ninety-nine percent of everyday things are things we don't need - that goes for regular visits to the hairdresser just as it does for clothing. What would it mean if we all consumed 20 percent less? It would be catastrophic. It would mean 20 percent less jobs, 20 percent less taxes, 20 percent less money for schools, doctors, roads. The global economy would collapse.

— Karl-Johan Persson