"If I think of the audience too much, then I'm going to start catering to them...and it turns into entertainment. And I've got time for entertainment; I'm just not at all that interested in doing it myself. I'd rather go for some pretty raw expression."

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That's very cool. Well, that's great. If I were to cater to Kanye, he would know that I'm catering to him. The fact that I make what I make - he gets it. He gets the quality and he respects it. And I think that's the key, why I work all the time is to do that. That's the fun.

— Kanye West