"Rule your mind or it will rule you."

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There was, I think, a feeling that the best science was that done in the simplest way. In experimental work, as in mathematics, there was "style" and a result obtained with simple equipment was more elegant than one obtained with complicated apparatus, just as a mathematical proof derived neatly was better than one involving laborious calculations. Rutherford's first disintegration experiment, and Chadwick's discovery of the neutron had a "style" that is different from that of experiments made with giant accelerators.

— J. A. Ratcliffe