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— Jacques Barzun"My notion about any artist is that we honor him best by reading him, by playing his music, by seeing his plays or by looking at his pictures. We don't need to fall all over ourselves with adjectives and epithets. Let's play him more."
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The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
— David Ogilvy
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QUIXOTIC, adj. Absurdly chivalric, like Don Quixote. An insight into the beauty and excellence of this incomparable adjective is unhappily denied to him who has the misfortune to know that the gentleman's name is pronounced Ke-ho-tay.
— Ambrose Bierce
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