"But the few brave ones, both companies and individuals, who risk comfort and safety for a chance at beauty or being able to move someone — they have a potential to gain so much more."

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Whatever we learn to do, we learn by actually doing it; men come to be builders, for instance, by building, and harp players by playing the harp. In the same way, by doing just acts we come to be just; by doing self-controlled acts, we come to be self-controlled ; and by doing brave acts, we become brave.

— Aristotle