"Reinvention is the key to surviving this fashion industry. Madonna is the perfect example of reinvention. She has taken something that is so little and turned herself into a legend by simply never staying the same."

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User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.

— Donald A. Norman