"In fact, one reason I am interested in developing things in virtual reality is that they're so fascinating. I can come up with problems that are harder than warfare to take up people's time."

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When I first started rapping, when I switched my style to more like a punch line style - this is when I'm like 13 years old - and I switched it to this real wordy - I was trying to rap like Canibus and like Eminem. It was real lyrical, real wordy and punch lines and, when I would come up with these punch lines and spit 'em in these cyphers, the minute the cyphers would be like, "Ohhh" and everybody would break away, it was a new feeling for me. It was like, "Oh, yo, you see what I just did?" I was addicted to that feeling, and I still love that feeling.

— J. Cole