"The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profit more from ownership of your product or service."

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The one word I hear when people have affairs is that they feel alive. They don't talk about the fact they're having sex. They feel like they are engaged with their life. They describe an experience that beats back the deadness inside, which isn't the fault of the marriage or the partner. It's often the deadness that they have allowed to creep in for years on their own. But by definition, it's a transgressive act. And transgression is a breaking of the rules. And it gives you a sense of ownership and freedom. And ownership and freedom gives you a feeling of aliveness. It's a chain.

— Esther Perel