"A book can just be a description of a stick being snapped in half. If the reader is brought to feel the plight of the stick, well, you can imagine what that would be like."

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It's a standard thing you hear from startup people - that their product is somehow improving the world. And if you follow the reasoning, you will get somewhere, and I'll tell you where you get: You'll get to the description of what happens to the winners under the system that they're building.

— Cathy O'Neil