"Graphic design is a visual language uniting harmony and balance, color and light, scale and tension, form and content. But it is also an idiomatic language, a language of cues and puns and symbols and allusions, of cultural references and perceptual inferences that challenge both the intellect and the eye."

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If I am allowed to give a metaphorical allusion to the future state of the blessed, I should imagine it by the orange-grove in that sheltered glen on which the sun is now beginning to shine, and of which the trees are at the same time, loaded with sweet golden fruit and balmy silver flowers. Such objects may well portray a state in which hope and fruition become one eternal feeling.

— Humphry Davy