"People like the idea of innovation in the abstract, but when you present them with any specific innovation, they tend to reject it because it doesn't fit with what they already know."

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A true noun, an isolated thing, does not exit in nature. Things are only the terminal points, or rather the meeting points of actions, cross sections cut through actions, snapshots. Neither can a pure verb, an abstract motion, be possible in nature. The eye sees noun and verb as one, things in motion, motion in things.

— Ernest Fenollosa