"My guitar style was developed during that 10-year period. That's me. That's the way I play, and I don't wish to play any other way. Our own individual identities are firmly stamped on this album."

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There was no working title for the album. The record-jacket designer said `When I think of the group, I always think of power and force. There's a definite presence there.' That was it. He wanted to call it `Obelisk'. To me, it was more important what was behind the obelisk. The cover is very tongue-in-cheek, to be quite honest. Sort of a joke on 2001. I think it's quite amusing.

— Jimmy Page