"Idea-Advocacy Matrix highlights a couple of things: that good ideas need to be "sold" if they are ever going to see the light of day and bad ideas sometimes do quite well because of the skills of the proponent to sell them."

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Why do leaders fail? Isolation and inability to learn. They are afraid to express doubt, admit vulnerability or seek advice from subordinates. Leaders must actively work to seek feedback and a reality check. They must be open to asking questions and framing issues. As the world becomes more complex and global, the risk of isolation becomes greater. The need for leaders to be open to learning becomes greater. Great leaders will need to ask the right questions and balance inquiry with advocacy.

— Robert S. Kaplan