"All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are working, whether and how they are building awareness for the product, how well they motivate the consumption of the product, and so on."

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The obsessive documentation is itself adjacent to hyper-consumption in our society. The desire to just have everything all the time and adjacent to that is - it might be a little hokey but - a certain loss of identity that then only gets sort of found or ascribed to these moments that are documented.

— Ted Leo