"McDonald's is the ultimate symbol of passive conformity."

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I suppose everyone continues to be interested in the quest for the self, but what you feel when you're older, I think, is that ... you really must make the self. It is absolutely useless to look for it, you won't find it, but it's possible in some sense to make it. I don't mean in the sense of making a mask, a Yeatsian mask. But you finally begin in some sense to make and choose the self you want.

— Mary McCarthy