"There will be an enduring role for the 'soft' side of planning. The piece that deals with meaning, identity and ideas. This is the slightly intangible piece that creative agencies hold at their heart."

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Evil is nothing but a word, an objectification where no objectification is necessary. Cast aside this notion of some external agency as the source of inconceivable inhumanity - the sad truth is our possession of an innate proclivity towards indifference, towards deliberate denial of mercy, towards disengaging all that is moral within us. But if that is too dire , let's call it evil. And paint it with fire and venom.

— Steven Erikson