"We can't plead ignorance, only indifference. Those alive today are the generations that came to know better. We have the burden and the opportunity of living in the moment when the critique of factory farming broke into the popular consciousness. We are the ones of whom it will be fairly asked, What did you do when you learned the truth about eating animals?"

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It is a time when one’s spirit is subdued and sad, one knows not why; when the past seems a storm-swept desolation, life a vanity and a burden, and the future but a way to death. It is a time when one is filled with vague longings; when one dreams of flight to peaceful islands in the remote solitudes of the sea, or folds his hands and says, What is the use of struggling, and toiling and worrying any more? let us give it all up.

— Mark Twain