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— Joseph Sugarman"If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her."
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Anyone graduating from medical school in 1966 had first to fulfill military service before launching a career. Fiercely opposed to the Vietnam War, I sought to avoid it through an assignment to the Public Health Service.
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I know there was a time, when our country was new, when the assignment of these numbers helped organize something that was on the brink of not existing. But we are no longer that country. We are so much more now.
— Kiera Cass
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