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"The perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that profit maximization is not really the driving force. It is fear of loss rather than hope of gain that limits our behavior."

— Kenneth E. Boulding
kenneth e. boulding Quotes Threat,Perception,Profit

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Kenneth E. Boulding
Threat
Perception
Profit
Driving Force
Driving
Gains
Profit Maximization

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Other centuries had their driving forces. What will ours have been when men look far back to it one day? Maybe it won't be the American Century, after all. Or the Russian Century or the Atomic Century. Wouldn't it be wonderful, Phil, if it turned out to be everybody's century, when people all over the world--free people--found a way to live together? I'd like to be around to see some of that, even the beginning.

— Moss Hart

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