"I just happened to have enough time to be able to take other parts between those first few Twilight films. But it wasn't about proving to people that I had something else to give."

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Don’t try to change someone’s worldview is the strategy smart marketers follow. Don’t try to use facts to prove your case and to insist that people change their biases. You don’t have enough time and you don’t have enough money. Instead, identify a population with a certain worldview, frame your story in terms of that worldview and you win.

— Seth