"I used to carry my dad's empty guitar case around the neighborhood because I wanted people to think I played the guitar. I would put flintstones vitamins in it in case I got tired, so I could pop some and keep walking."

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If you mentioned Hanna-Barbera to people, they said, "Oh yeah, Flintstone, Yogi, Scooby-Doo, Jetsons," and that was pretty much it. We have characters with very high recognition factors and great films, but no organized plans for really making the most of them and increasing their value.

— Fred Seibert