"Apparently, when Twin Peaks was on the air in Spain, something like 50 percent of televisions were tuned to it."

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Come now: Do we really think that the gods are everywhere called by the same names by which they are addressed by us? But the gods have as many names as there are languages among humans. For it is not with the gods as with you: you are Velleius wherever you go, but Vulcan is not Vulcan in Italy and in Africa and in Spain.

— Marcus Tullius Cicero