"All my heroes, I guess, like John Wayne and all those guys, they drank and they smoked and did all the manly things. It was expected of you. And now abstinence in all kinds of forms is a part of living. It's a pretty - I don't smoke anymore, I quit that 42 years ago"

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Confronted with this double madness of the labourers killing themselves with over-production and vegetating in abstinence, the great problem of capitalist production is no longer to find producers and to multiply their powers but to discover consumers, to excite their appetites and create in them fictitious needs.

— Paul Lafargue