"I eat organic and cook my food whenever possible, and I live by the 80/20 rule. Eighty percent of the time I'm Stash all the way, 20 percent I enjoy the things I want."

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You know, like, none of us would choose - no matter where we are in the world - would choose to you know become a member of Orwell's "Nineteen Eighty-Four" world, but how much choice is really the question.

— Sheena Iyengar