"You don't want to move toward some utopian literary situation where everybody's free of all conventions. That's ridiculous! Conventions are what you need. You have nothing to break down if you don't have conventions."

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It's very important, at least to me as a writer, that there be some rules on the table when I'm writing. Rules come from genres. You're writing in a genre, there are rules, which is great because then you can break the rules. That's when really exciting things happen.

— Lev Grossman