"In companies, there are three activities that should be labeled better. First there is the "CORE" which is the thing the company does that its customers pay it to do."

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With sports and games, you have fun despite working very hard, even despite failing repeatedly. Even the fun of a night out, you have to get somewhere and do all the conversational, social work of being out. There's effort involved. But then when you're finished, you can conclude, "Actually there was something gratifying about the hardship that I just encountered." That discovery of novelty is where the molten core of fun is.

— Ian Bogost