"Traditional local media are adding local search capabilities to their sites so they can share in the local search traffic and ad revenues in the local markets they serve."

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In an interview with a journalist, you look petty taking the pot shot but in a slick ad you can really do damage - including unfair damage - from afar. It is not that much different than waging a war by a drone than by hand-to-hand combat.

— Greta Van Susteren