"We're creating a different universe with different rules and a different tone and different villains. We were very careful to honor the iconography of Spider-Man, but we wanted to tell it in a new and different way [in the film]."

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I had always been scrupulously careful to avoid the smallest suggestion of infant indoctrination, which I think is ultimately responsible for much of the evil in the world. Others, less close to her, showed no such scruples, which upset me, as I very much wanted her, as I want all children, to make up her own mind freely when she became old enough to do so. I would encourage her to think, without telling her what to think.

— Richard Dawkins