"The 'content' of any medium is always another medium."

Previous Quote

Even the absurdest report may in nearly every instance be traced to an actual occurrence; and had there been no such actual occurrence, this preposterous misrepresentation of it would never have existed. Though the distorted or magnified image transmitted to us through the refracting medium of rumour, is utterly unlike the reality; yet in the absence of the reality there would have been no distorted or magnified image.

— Herbert Spencer