"Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring."

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There are a number of ways you can find out if a restaurant is good or not: just the way it looks can give you all these visual clues: is it well maintained? Is the décor slapdash or does it look like someone put some effort into it? The employees - do they look disgruntled or proud to be serving what they're serving. Even better, when you walk into a place you can look at the food.

— Robert Sietsema