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— Martin Lindstrom"Here in particular the idea of contextual communication - i.e. communicating the right message, at the right time to the right audience - seems to generate an increasing effect on the consumer in a manipulative way."
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The legal system works really well, if you communicate a certain way. But if you don't, it all goes to Hell in a handbasket really quickly.
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What I may intend for a story to communicate and what a story ends up communicating could be two different things. And it could be an even more positive thing.
— Max Lucado
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