"The earth we abuse and the living things we kill will, in the end, take their revenge; for in exploiting their presence we are diminishing our future."

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No one can deny that much of our modern advertising is essentially dishonest; and it can be maintained that to lie freely and all the time for private profit is not to abuse the right of free speech, whether it is a violation of the law or not. But again the practical question is, how much lying for private profit is to be permitted by law?

— Carl L. Becker