"Atlanta is a big market for me. They've always supported my music. They took care of my people during Hurricane Katrina, so I love them and I love my fans. And to be able to help and motivate the next generation, I feel like this is the place to do it."

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Every day, there are 770 million Cokes consumed, which means that there are 770 million purchasing decisions made each day regarding the product. To support those decisions, the company must constantly reinvest in its marketing links to its customers. As a result, a high level of creativity must go into everything the company does, from cause-related campaigns - Coca-Cola and its sponsorship of the Olympic Village in Atlanta, for example - to new catch phrases, commercials, marketing slogans, advertising campaigns and promotional tie-ins.

— John Kao