"Sam Walton instilled ownership of the products in the stores into the collective consciousness of every associate regardless of what job they did for the company."

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To associate with other like-minded people in small, purposeful groups is for the great majority of men and women a source of profound psychological satisfaction. Exclusiveness will add to the pleasure of being several, but at one; and secrecy will intensify it almost to ecstasy.

— Aldous Huxley