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— Michael Bierut"If you ask people in the US what logos they like and recognise, they'll name Target or Nike."
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Each team always has that one power player, even Carmelo. Those are the guys who would represent the logo.
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A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.
— Michael Bierut
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