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Today if you look at most economic textbooks, economics is not defined by subject matter. It's presented as a science of social choice that applies not only to material goods - not only to flat-screen televisions - but to every decision we make, whether it's to get married, or to stay married, whether to have children and how to educate those children, or how to look after our health.
— Michael Sandel
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Don't educate people; touch them emotionally. Remember that people want to be scared or they want to be made happy or they want to be made sad.
— Larry Winget
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