"We should assume that we all have a lot in common. Speak as if our views are the only sensible ones. This resonates with ordinary people, as long as we speak ordinary language and don't come across as elitists."

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In a capitalist system, there's a principle that if you invest, especially in a long-term risky investment, if something comes out of it, you're supposed to get the profit. It doesn't happen in our system. The taxpayer paid for it and gets nothing - assumes all of the risk, gets zero. The money goes into the pockets of Bill Gates and Steve Jobs, who are ripping off decades of work in the public sector.

— Noam Chomsky