"When I was young, I would stay in my backyard and I would create roads and tunnels and systems. My uncle had a sawmill, and we had all sorts of pieces of wood, and we'd create a city. I truly believe that kids enjoy the box better than the car or the toy that's inside. So many times during Christmas, watching a kid, or even myself... There is excitement toward your toy, but then you put the toy on the side and something is created with the package."