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I think we have got to start again and go right back to first principles. The argument I shall advance, surprising as it may seem coming from the author of the earlier chapters, is that, for an understanding of the evolution of modern man, we must begin by throwing out the gene as the sole basis of our ideas on evolution. If there is only one Creator who made the tiger and the lamb, the cheetah and the gazelle, what is He playing at? Is he a sadist who enjoys spectator blood sports? ... Is he manuvering to maximize David Attenborough's television ratings?

— Richard Dawkins