"There's a big confusion in this country over what we want versus what we need," Morrie said. "You need food, you want a chocolate sundae. You have to be honest with yourself. You don't need the latest sports car, you don't need the biggest house. The truth is, you don't get satisfaction from those things. You know what really gives you satisfaction?...Offering others what you have to give...I don't mean money, Mitch. I mean your time. Your concern. Your storytelling. It's not so hard."

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In terms of getting people to experiment more and take more risk, there are at least three things that immediately come to my mind. Number one, of course, is role-modeling it yourself. Number two is when people take intelligent, smart risks and yet it doesn't work out, not shooting them. And number three, being honest with yourself. If the culture you have is radically different from an experiment and take-risk culture, then you have a big change you going to have to make—and no little gimmicks are going to do it for you.

— John P. Kotter