"The word 'campaign' is a war term. So when you go into a campaign you just prepare to go to war. If you think this is an exercise in civic activity... then you are going to be surprised."

Previous Quote

Many people ... prefer to describe themselves as progressives rather than liberals. To some extent that's a response to the decades-long propaganda campaign conducted by movement conservatives, which has been quite successful in making Americans disdain the word liberal but much less successful in reducing support for liberal policies.

— Paul Krugman