"There's the anti-intellectual movement in society and I don't blame them entirely for feeling that way because we all know people, I have many colleagues where you try to hang out with them and they make you feel bad for not knowing what they know. If that's how you interact with people, why would anyone want to be that."

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Time and again, my sociobiological colleagues have upbraided me as a turncoat, because I will not agree with them that the ultimate criterion for the success of a meme must be its contribution to Darwinian "fitness". At bottom, they insist, a "good meme" spreads because brains are receptive to it, and the receptiveness of brains is ultimately shaped by (genetic) natural selection.

— Richard Dawkins