"There are times when I love to play all kinds of complicated games in painting. But this is one case when I need to be fairly straightforward. I'll just try to paint the man, his intelligence, his amiability and his stature, maybe paint him fairly close to humor and try to get it just right."

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Outside the firm, price movements direct production, which is co-ordinated through a series of exchange transactions on the market. Within a firm, these market transactions are eliminated and in place of the complicated market structure with exchange transactions is substituted the entrepreneur-co-ordinator, who directs production.

— Ronald Coase