"Storytelling sticks in the mind because it attaches emotions to events, and that's the way we remember things. If you don't tell stories, no one will remember what you say."

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Emotions are our spontaneous response to life. We have these emotions, but if the emotion is a negative emotion, then I have a choice to say, "I am feeling sad tonight because this happened, but I am not going to let my sadness keep me from engaging my wife in conversation. "

— Gary Chapman