"Taking your first title is much more complicated and more difficult; it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience."

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[Olympics] obviously, is not the easiest thing to do, and nobody makes any money out of. Yet, for the small amount of money they could [invest] in a Formula One race, they don't want to do it.

— Bernie Ecclestone