"There is a branding influence on my work. But there's nothing really new about people as brands. The only difference is the scale and exposure."

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Perhaps if we could popularise through the techniques of branding and consumerism, a different idea, a different narrative, perhaps the world can change. After all it changes constantly and incessantly, it's just the perceptions that we have are governed by people with self-interest and are not inalignment with the health and safety of us as individuals or as a planet.

— Russell Brand