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— Orhan Pamuk"I am a highly disciplined person. I get up at seven every morning and, still in my pajamas, sit down at my desk where my checkered ring binders and my fountain pen are ready for use. I try to write two pages every day."
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Books seem to me to be pestilent things, and infect all that trade in them...with something very perverse and brutal. Printers, binders, sellers, and others that make a trade and gain out of them have universally so odd a turn and corruption of mind that they have a way of dealing peculiar to themselves, and not conformed to the good of society and that general fairness which cements mankind.
— John Locke
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The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
— Neal Stephenson
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