"In the end we beat them with Levi's 501 jeans. Seventy-two years of communist indoctrination and propaganda was drowned out by a three-ounce Sony Walkman. A huge totalitarian system...has been brought to its knees because nobody wants to wear Bulgarian shoes. Now they're lunch, and we're number one on the planet."

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We negotiated the construction of a gas pipeline system along the bottom of the Black Sea to Bulgaria. We signed certain treaties of a technical nature, contracts for laying the gas pipeline. And then Bulgaria created such conditions that the project's implementation became impossible, which was obviously against its own national interests. The former Bulgarian leadership was, in fact, aware of that and acknowledged it. But we trusted them when we were launching that project. We sustained losses amounting to millions, several million dollars. We would not want to get into such situations.

— Vladimir Putin