"When you make art, you get really invested in it. When art happens by accident and you were just along for the ride? It's way more fun."

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Twitter, Reddit, Tumblr, Instagram, all these companies are businesses first, but, as a close second, they're demographers of unprecedented reach, thoroughness, and importance. Practically as an accident, digital data can now show us how we fight, how we love, how we age, who we are, and how we're changing. All we have to do is look.

— Christian Rudder